One of the more difficult aspects of building a good website is thinking of the links and navigation that will lead your customer easily through your site. In fact, many people do not know how to term this dilemma, so searching for answers can be challenging! The best way to describe this is the ‘Outline’ or ‘Site Structure’.
How to develop a ‘Site Structure’
Developing a site structure with your website designer will help them understand how the website should be designed from the very beginning. It is essentially the backbone of the entire site.
The easiest way is to start with the basics. You always want a link back to your home page, a contact page, and a company overview/about us page. Then, think about pages that your specific industry would utilize to speak to your customer base. Think like your customer would – make the navigation easy for them. When you create an outline, share it with your colleagues and get opinions on how easy it is to follow.
What a ‘Site Structure’ looks like
A site structure is a point-by-point outline of the links and sub-links (pages) of the site that will typically appear in your navigation menu.
Here is a simple example:
- Home
- About Us
- Services
- Dental Exams
- Cosmetic Dentistry
- Location
- News
- Contact Us
Once you create an outline, or site structure, you will have a better understanding of how your website’s content will be written, and the process of developing a website will be much faster. Transmedia’s talented website developers are happy to assist you in the creation of your website structure. Be sure to contact us today and see how we can help!
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